The Power of VIDEO when Marketing your Home in Sotogrande
Sotogrande Real Estate Marketing Strategy – As a real estate agent, I am always looking at new ways to market property. Something that makes a difference. Something that will give me a competitive edge. By Charles Gubbins.
Historically an estate agent sold property in a very limited geographical area, almost within walking distance if in a town center, and certainly within a close drive if out of town. Would-be clients would walk into the office meet with an agent, choose a property to view that met their criteria and then arrange a viewing, many times almost immediately.
Today Noll Sotogrande clients can view our inventory sitting in Mexico City, or Munich, maybe London or Dublin. They have a choice of language between English, Spanish or German to read the particulars of the property. However, what really makes the difference are the visuals we can show, not only of the property, but also the Sotogrande resort itself, and all it has to offer.
As they say, a picture can tell a thousand words, but how many words can a short VIDEO be worth in words. Probably millions! The power of video marketing is unquestioned. The process of buying a home is not only about the number of bedrooms and the price… it is also very emotional. Videos can show not only the property itself but how it fits in the Sotogrande community. Showcasing our inventory and the surrounding Sotogrande community is very important. It establishes an emotional connection by highlighting what makes it special.
Photos will always be very important, but a good video will bring your Sotogrande home to life.
No photography can do that! With most potential clients searching online before visiting Sotogrande, they can see the home and get a better understanding of the layout, the resort lifestyle, and all it has to offer such as the golf courses including Valderrama, the Santa Maria Polo fields, the Sotogrande International School, the Sotogrande Marina and Port and much more.
Clearly the more we can engage the client the better chance we have to have them visit and view the property.
Video also boosts online exposure as our social media channels like Facebook, and Instagram has experienced. Sharing property listings in video format through these channels generates more online exposure and enables us to reach more buyers.
LOOKING TO SELL YOUR SOTOGRANDE PROPERTY? Contact us today!
Charles Gubbins
WhatsApp / Mobile: +34 607 911 661
Email: info@noll-sotogrande.com
