HOME-OWNERS: Why you should fire your Real Estate Agent.
HOME-OWNERS: Why you should fire your Real Estate Agent.
The relationship between a client and their estate agent is key to a successful property sale. However, there are times when this relationship might not be working as it should, and it may be time to reconsider your choice of agent. Below, we explore the main reasons why you might want to part ways with your estate agent, focusing on communication, marketing, property preparation, pricing, agent knowledge, and the agent’s network and resources.
At Noll Sotogrande, we understand the importance of maintaining a strong, productive relationship with our clients. Charlie Gubbins, often stresses this:
“The relationship between an agent and a client is crucial. Sometimes, it’s important to recognise when that relationship isn’t working, and why it might be time to move on.”
Understanding what potential buyers think about your home – whether they like or dislike certain aspects – is crucial. Keeping you informed about this feedback is key. So, let’s start from the beginning.
Here are some key aspects to consider firing your agent:
- Communication is Key
A good agent will keep you informed throughout the process. If you’re left wondering what potential buyers think about your property or if you’re not receiving regular updates, that’s a red flag. Open, two-way communication ensures you’re always aware of any feedback or offers, so you can make informed decisions.
- Marketing Your Property
Effective marketing is essential to selling a property. Your agent should provide a detailed marketing plan that goes beyond simply listing your home. Professional photos, lifestyle videos, brochures, floor plans, and a strong online presence are all essential tools. It is critical they use social media, but also international property portals, and even print media to reach the right buyers.
At Noll Sotogrande, we tailor marketing strategies to each property, ensuring maximum exposure. We take pride in using a mix of both traditional and digital marketing to get your property in front of as many potential buyers as possible.
- Preparing Your Property
An organised agent will ensure all necessary documents, like deeds, IBI information, and community costs, are in order before listing your home. Additionally, they should advise you on any repairs or improvements that could make your property more appealing to buyers, saving you potential headaches down the line.
We work closely with vendors to help identify any issues and ensure that all documentation is ready, so you can avoid any unnecessary delays.
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- Pricing It Right
Your agent should be able to defend the price set for your property by comparing it to similar properties on the market, considering construction costs, and current market trends. If they pressure you to accept a lower offer without solid reasoning, it’s a sign they may not have your best interests at heart.
At Noll Sotogrande, we ensure that our pricing strategy reflects the true value of your property and the current market, protecting you from long delays in finding a buyer due to over pricing or leaving money on the table due to underpricing.
- Agent Knowledge Matters
Your agent should know your property inside and out. From the number of bedrooms to the plot size and specific features, they need to be well-versed in every detail. Without this knowledge, they can’t effectively market or negotiate the sale of your home.
With years of experience in the Sotogrande area, we make sure that every one of our agents is fully informed about the properties they manage, giving us the confidence to answer any questions buyers may have. Even so, what we may not know we will come back to a client with an answer when we do know.
- Leveraging the Agent’s Network and Resources
A good agent has a wide-reaching network of partner agents and a database full of potential buyers. They should also have the resources to invest in marketing your property properly, ensuring it gets seen by the right people. If your agent lacks these connections, they’re likely limiting the potential for a sale.
At Noll Sotogrande, we work with a large network of partner agents and use our extensive buyer database to ensure your property is always reaching the right audience. We also allocate significant resources to online advertising and listing on top property portals.
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As Sotogrande residents and professional property advisors, we commit to:
- Ensuring clear, two-way communication with clients
- Providing regular updates on property feedback
- Creating a tailored marketing plan for each property
- Using professional photographs, videos, brochures, and floor plans
- Optimising web presence and SEO for increased visibility
- Leveraging social media platforms for broader exposure
- Listing properties on international portals for maximum reach
- Exploring diverse marketing strategies to enhance visibility
- Ensuring all necessary property documents are complete
- Educating vendors on potential property defects and repair costs
- Highlighting potential sale objections to vendors
- Defending the set property price against low offers
- Having in-depth knowledge of listed properties
- Building strong client relationships to improve sales
- Collaborating with a network of partner agents to promote properties
- Maintaining a robust database of potential buyers
- Allocating sufficient resources for effective property marketing
- Investing in online advertising and property portals for better visibility.
If your agent isn’t meeting these standards, it might be time to reconsider the partnership. A successful property sale depends on strong communication, effective marketing, thorough preparation, and the right pricing strategy. At Noll Sotogrande, we pride ourselves on providing all of this and more to ensure your property gets the attention it deserves.
So, if you’re not satisfied with your current agent, why not get in touch with us? We’re here to guide you through every step of the process and help you achieve the best possible result for your property.
Ready to move forward with confidence? Contact Noll Sotogrande, we are happy to help.
Charlie +34 607 911 661
Stephanie +34 607 465 383
Email: info@noll-sotogrande.com
Noll Sotogrande Real Estate
We deliver the dream of home-ownership in Sotogrande
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