How to sell your Sotogrande home

Noll Sotogrande sells homes! The Sotogrande resort is close to sixty years old. As such one would expect some turnover of property ownership. If you own a home in Sotogrande therefore you may be looking to upscale, downsize or sell out to exit altogether. Whatever reason you may have to shed your real estate asset, you will be asking yourself what steps you need to take, and who can help.

If you wish to sell your Sotogrande home I would suggest there are four key factors to consider: 

1. Commit to selling 
2. Appoint an estate agent specializing in your type of property. 
3. Set a realistic price and 
4. Get the right exposure for the type of property being sold.

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1. Commit to putting your property on the market

The first step, which is in most cases is a personal and emotional decisions deciding you want to put your property on the market. Of course, all vendors have their own personal reasons to sell, and the need may be urgent or not, but it is very important that the commitment to sell your home and actively work to achieve a sale is an objective that comes from you the owner. This means having your property “ready to show” at short notice and presenting itself in its best possible way. It means having all documentation ready and current. It is amazing how many properties cannot be sold due to missing or outdated documentation. 

2. List your property with an estate agent

Once you have committed to sell the next priority is to list your property with an estate agent. This is a very important step, and one that should be taken very carefully as options are many. Selling a home is a significant life event and represents a notable milestone in anyone’s life. You should be working with someone in Sotogrande who understands your needs, but who is also competent, experienced, and well known in the local community. Someone who is trustworthy and has a good reputation and track record. You may choose to have your property listed with an agent who posts your property on a 1000 different websites and portals along the Costa del Sol, or you could work exclusively with one agent who understands the Sotogrande market, has a network of quality referral collaborators as well as their own pool of potential buyers. Exposure and reach across Europe is key as more and more Sotogrande is a destination for all European nationalities.

You also may be interested in our Personal Websites:

• Charlie www.charlesgubbins.com
• Stephanie www.stephanienoll.de

3. Set a realistic price

The next very important step is to get your selling price right. You cannot price a property simply because you the vendor needs a certain sum. The price point should be defendable and easily explained to a potential applicant. To sell your Sotogrande property, you must have a realistic price. Realistic in terms of the price you want to sell for compared to other similar homes in the same area.

 

4. Get the right exposure for the type of property being sold.

Finally getting maximum visibility with the target audience throughout the selling process is vital. The agent you work with must get your property exposure, and to do so must have a top-performing website, an excellent social media profile, and an audience to reach via newsletters. 

• Web site – In today’s real estate market, a professional web presence is essential to the successful marketing of your property. Creating excellent, world-class marketing collateral for your property is the first phase…communicating that information out to the world is the second phase. This involves knowing how potential buyers are conducting their search for property and ensuring your property captures their attention. The internet world is an ever-changing landscape, and a crucial part an effective marketing plan is to ensure sure that your listing cuts through all the ‘noise’ so that it is quick and easy for buyers to locate, has the correct keywords for search engine optimization, and keeps the potential buyer on your page. Online materials are developed to present well on all devices, whether web-based, mobile phones or tablets.
• Social Media – A strong social media strategy will keep listings hot and active. Most people have one or two favourite social media platforms they rely on for information, and our marketing plans include a proactive social media presence to cover the most followed platforms. Facebook, LinkedIn, Instagram, and YouTube have their own strengths, but common across all social media platforms is the ability to capture attention in a dynamic manner with updates, news ‘flashes’, new photos, and other alerts.

“My message must be genuine and I try to demonstrate my specialized expertise and offer a broad perspective of Sotogrande to expand the reach of my message.”

Says Charles on his personal website explaining why he uses social media.

• Newsletters – Over the years we have accumulated a significant data base of satisfied clients, not only vendors and applicants, but also influential members of the community such as lawyers, bank managers, golf club managers, polo club managers to name a few. On a regular basis we send out newsletters or bulletins to inform them of new listings and opportunities. It is amazing how well this network of communication works!

Noll Sotogrande sells homes. We are one of the top listing agency in Sotogrande specializing in luxury apartments and villas as well as plots and berths. The listing service at Noll Sotogrande it’s free of charge.

If you are looking to sell your Sotogrande property soon send us a message to info@nollsotogrande.com or contact us by phone at +34 607911661, and we’ll happily arrange a first consultation!

Thank you, Stephanie and Charles.