When selling your home, there are no guarantees that a buyer will simply walk through the front door. There are steps that you need to take so that your property receives maximum exposure to attract a ready, willing and able buyer.We have huge experience with high-end homes and an abundance of experience in the Sotogrande Real Estate Market. Effective marketing will help ensure that your home is sold in a timely manner at the best price.
We live and work in Sotogrande. We are fluent in Spanish French and German and can help sell the best villas, apartments, building plots or berths in Sotogrande.
The Following Methods of marketing may be applied to your property:
Listing on our website. Noll-sotogrande.com
Listing on the Chestertons International website. http://www.chestertons-international.com/
Listing on portals such as Rightmove or Zoopla.
Signage: advertising of your property where permitted.
An Open House to present your home to other estate agents and their buyers.
Professionally taken photography.
Ads run in El PeriÃ³dico de Sotogrande as well as other local neighborhood periodicals.
Newsletters to our database.
Feature in our Social media initiatives.
Feature your home in our properties of the month section.
Open HouseWe will hold an “Open House” at the property to present it to our collaborating agents.
Listing on our website. Noll-sotogrande.comThe property will feature on the front page of our…
Listing on the Chestertons International websiteChestertons International Real Estate – We will distribute…
Photography We will visit the property to take a comprehensive portfolio…
Online AdvertisingThe property will be distributed for application to and…
Real Estate Portal ListingsWe will advertise the property on the Rightmove portal.
Focused Online CampaignWe will create an online campaign to directly promote the property…
Print MediaAlthough we have reduced the amount of print advertising, we still advertise …
Featured Property Newsletter DistributionWe send out a newsletter on a regular basis where we will highlight “Feature Properties”.
Activity Report FeedbackMonthly feedback email on activity related to your property…
First impressions may take less than a second to form, but are the most important factors when viewing property online. This means that the first photos of your home must capture the viewers’ attention long enough to keep them on that page and encourage them to stay and discover more. We employ only proven real estate photographers to capture high impact images of your home that will instantly convey its value to the prospective buyer. That positive first impression will open the door to further exploration of all your home has to offer â€“ from there, a carefully selected array of interior and exterior photographs will encourage the viewer to learn more about what this property has to offer.
True Lifestyle HD Videos
Video presentations of a property will hold a buyer’s attention longer than a photograph, especially when they are developed with top-notch production values. True Lifestyle HD Videos provide outstanding quality tours of your property, drawing viewers into your home and fostering an emotional connection second only to being there in person. This high-impact marketing tool is a crucial component to inform potential buyers particularly in a market environment where so much information is presented online. The dynamic nature of these exceptional videos also translates well to the range of mobile devices on the market and can keep pace with new technology as it becomes available.
Listing Brochures – PDFÂ´s
Even though many images these days are viewed online or on a screen of some sort, it seems we still enjoy holding something ‘concrete’ in our hands that we can pick up and view at our convenience. Eye-catching quality brochures have been proven to be an extremely effective tool to spread the word amongst buyers and agents, and brochures still have an important role to play in a comprehensive marketing strategy. Once a potential buyer has seen your home and received a brochure, they will be reminded of your property’s outstanding features as highlighted through the selection of photos and text.
In today’s competitive global market environment, a clear and accurate floor plan becomes a necessary component to a brochure or online information package. Many buyers know exactly what they are looking for, and require all the pertinent information to be at their fingertips as they do their research and rank comparable options. Floor plans can also be of critical importance to prospective buyers who may not have the opportunity to view the property first hand prior to purchase. As an integral part of your property’s marketing package, floor plans provide accurate data to build upon a positive first impression.
Professional Web Presence
In today’s real estate market, a professional web presence is essential to the successful marketing of your property. Creating excellent, world-class promotional materials for your property is the first phaseâ€¦communicating that information out to the world is the second phase. This involves knowing how potential buyers are conducting their search for property, and ensuring that your property captures their attention. The internet world is an ever-changing landscape, and a crucial part an effective marketing plan is to ensure sure that your listing cuts through all the ‘noise’ out there so that it is quick and easy for buyers to locate, has the correct key words for search engine optimization, and keeps the potential buyer on your page. Online materials are developed to present well on all devices, whether web-based, mobile phones or tablets.
A strong social media strategy will keep your listing hot and active! Most people have one or two favorite social media platforms they rely on for information, and our marketing plans include a proactive social media presence to cover all the bases. Facebook, Twitter, Instagram, and YouTube have their own strengths, but common across all social media platforms is the ability to capture attention in a dynamic manner with updates, news ‘flashes’, new photos, and other alerts.
Organized Open Houses
Once your property is ready to be listed, the first step will be to introduce it to the community of Estate Agents who are actively searching for properties for their clients. Working with our extensive network of colleagues, we will invite agents to an Open House where they can enjoy refreshments while I host them on a guided tour of your home. This is an excellent opportunity to make a great first impression and share information about your home’s many features. We will answer any questions the agents may have, and distribute the customized brochures and promotional materials we have developed. From this positive launch, we can build your home’s exposure with private showings.
Sotogrande has its local publications such La Revista de Sotogrande, El Periodico de Sotogrande and La Bocha.
Over the years we have accumulated a significant data base of satisfied clients, not only vendors and applicants, but also influential members of the community such as lawyers, bank managers, golf club managers, polo club managers to name a few. On a regular basis we send out newsletters or bulletins to inform them of new listings and opportunities. It is amazing who well this network of communication works!
Activity Report Feedback
How often do you get feedback from the estate agents listing your property? We will provide you with a monthly email reporting on activity on your property. The feedback will include number of web viewings, number of enquiries on the property, and number of viewings. In addition we will keep a record of visits and comments from applicants.
If you would like to sell or rent your property, please do contact us. We will arrange to visit your property and we can cover all the necessary steps to have it listed with Noll and Partners.